Integropoznan is a website that provides services in the field of construction and building maintenance. Our work included search engine optimization (SEO), technical adjustments, and visual updates to improve the user experience.
- The primary goal of the project was to improve the website’s visibility in search engines, increase page load speed, and enhance user experience. This involved analyzing the website's existing content, structure, and performance to identify areas for improvement.
- We conducted comprehensive keyword research and developed an SEO strategy to enhance the site’s relevance and ranking in search engines. This included planning updates to meta tags, optimizing content, and improving the site’s overall structure to ensure better alignment with search queries.
- We implemented key on-page SEO improvements such as updating meta tags (titles, descriptions), optimizing headers, and restructuring content for better readability and SEO performance. This step also included optimizing internal linking and ensuring content relevance for target keywords.
- To improve website performance, we made several technical changes, such as image optimization, removing unnecessary scripts, and refining the CSS and HTML code. These adjustments aimed at speeding up page load times and enhancing the overall efficiency of the website.
- After implementing all SEO and technical updates, we tested the site for speed, functionality, and user experience. We also performed an SEO audit to ensure that all optimizations were correctly applied, ensuring the site is fully optimized for search engines and provides an improved experience for users.
// Results
Thanks to our efforts, Integropoznan’s website became more visible in search engines and reached the green zone in Google PageSpeed, which improved its speed and efficiency. The updated design and technical improvements have significantly increased the comfort of using the site, which helps to attract new customers and strengthen the company’s market position.
The main goal of the project was to improve the site's visibility in search engines, increase page loading speed, and improve user experience. Through technical and visual edits, we also sought to optimize content and structural elements for SEO.
We conducted comprehensive SEO optimization, including keyword research, updating meta tags, improving the content structure, and increasing the relevance of pages to search queries. We made a number of technical corrections, including image optimization, removal of unnecessary scripts, and CSS and HTML adjustments to improve loading speed.